Overview

Coker Tire supplies specialty tires, wheels and related accessories for classic cars. Coker is the leading provider of “original equipment” and “original look” tires and wheels for vintage vehicles. The company maintains a proprietary library of over 1,500 owned tire molds and long-standing licensing arrangements with major tire OEMs. Founded in 1958, the company is headquartered in Chattanooga, Tennessee and maintains locations in California, Michigan and Germany.

Key Value Creation Initiatives

• Extend direct-to-consumer sales platform

• Broaden tire product offering, particularly for “modern classic” vehicles

• Expand into complementary restoration product categories

• Execute build-up strategy